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Annual awards

Dodge College students celebrate their achievements at the annual student awards ceremony, the “Cecil Awards” in May.  Public Relations and advertising students are recognized for:

• Public Relations Campaign of the Year: Given to the team that produces the most comprehensive, creative public relations campaign of the year.
• Advertising Campaign of the Year: Recognizes the team that produces the most original, compelling and strategic advertising campaign of the year.
• Best Entertainment Marketing Plan: Given to the most thorough and creative plan to promote a student film.
• Best Commercial: Recognizes outstanding achievement in a commercial produced in class or independently.

Winners are chosen by a panel of faculty in the Dodge College.

Previous winners
A look at previous nominees in the campaigns categories will give you some idea of the type of projects Chapman students undertake.

2005 nominees (*winners)
Public relations campaigns:

• Santa Ana Performing Arts and Events Center: You’re Only Limited by Your Imagination
• Chiptole: Food with Integrity
• Orange County Music Awards: Spotlight on Orange County Music
• Rancho Cucamonga Quakes: Great Fans, Great Baseball, Great Fun!
• *Homework House: Helping Each Student, One Grade at a Time

Advertising campaigns (all projects focused on promoting tourism to Uruguay)

• Ad Revolution: Paradise Isn’t Lost…Just Well Hidden
• AdSpire: Wish You Were Here
• Invision: Uruguay—South America’s Best Kept Secret
• Nuance: The Many Faces of Uruguay

Entertainment Marketing Plan:

2004 nominees (*winners)
Public relations campaigns:

• Designated Drivers Association of Orange County: We Drive to Save Lives
• Discovery Arts: Bringing Life to Children in the Hospital
• Empire Academy of Makeup: Changing the Face of Makeup
• Make a Wish Foundation: Share the Power of A Wish
• Surfrider Foundation: Where Has All the Blue Water Gone?

Advertising campaigns (all projects focused on promoting tourism to Uruguay)

• Adhesive Advertising
• Advantage Advertising
• Elite Advertising
• Sloane$Healy

PRSSA Gavotto Scholarship:  Each year, the Orange County Chapter of the Public Relations Society of America gives a $1000 scholarship to an outstanding junior in public relations.  Applicants must be members of PRSSA.  For details, see http://ftv.chapman.edu/students/nextsteps/Scholarships.cfm

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